A Heretic's Toolkit: How to Communicate 'Dangerous Ideas'

Communication

• Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath and Dan Heath)
• Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (John Medina)
• Yes! 50 Scientifically Proven Ways to Be Persuasive (Robert B. Cialdini et al.)
• You've Got to Be Believed to Be Heard, Updated Edition (Bert Decker)

Leadership and Community Building

• Tribes: We Need You to Lead Us (Seth Godin)

Framing

• Don't Think of An Elephant: Know Your Values and Frame the Debate (George Lakoff)
• Words that Work: It's Not What You Say, It's What People Hear (Frank Luntz)

Branding

• The Brand Gap, Expanded Edition (Marty Neumeier)

Blink Impressions

• Blink: The Power of Thinking Without Thinking (Malcolm Gladwell)

Marketing

• All Marketers Are Liars (Seth Godin)

Success

• Outliers: The Story of Success (Malcolm Gladwell)

Presentation Design

• Presentation Zen: Simple Ideas on Presentation Design and Delivery (Garr Reynolds)
• Slide:ology: The Art and Science of Creating Great Presentations

Visual Thinking

• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Dan Roam)

Data Display

• Information Design Handbook (Jenn and Ken Visocky O'Grady)
• The Visual Display of Quantitative Information (Edward R. Tufte)
• Beautiful Evidence (Edward R. Tufte)

Execution

• Reality Check (Guy Kawasaki)
• Execution: The Discipline of Getting Things Done (Larry Bossidy et al.)
• Getting Things Done: The Art of Stress-Free Productivity (David Allen)

Blogs

• Mitch Joel's Six Pixels of Separation
• Garr Reynolds' Presentation Zen
• Duarte Design's Slide:ology
• Guy Kawasaki's How to Change the World
• Seth Godin's Blog
• TED Blog
• Pop!Tech Blog

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